In the heart of Mindanao in southern Philippines, lies the abundant, lush-green and typhoon-free town of Medina. Its year-round supply of fresh premium coconuts and its accessibility to modern international ports make this coastal town the ideal setting for a desiccated coconut mill and the world's first coconut milk powder processing plant.

With an ardent faith in the untapped potential of the Philippine countryside and the unique appeal of the coconut in the international market, Fiesta Brands, Inc. (FBI) commenced its venture in 1986 with only two dryers and two mills, producing two world famous processed coconut products, desiccated coconut and coconut milk powder.

In 1991, Fiesta Brands, Inc. established a subsidiary, Fresh Fruit Drinks, Inc. (FFDI) to house the first ultra-high temperature (UHT) coconut processing plant in the country, producing aseptic coconut water and coconut cream, two new products for a wide variety of applications. In 2002, as Fresh Fruit Drinks, Inc. celebrated its 11th anniversary, its liquid processing plant was integrated with the coconut milk powder lines, consolidating operations under a new corporate name - FRESH FRUIT INGREDIENTS, INC. (FFII) - to give new focus to the company's core service of providing high quality coconut and fruit-based ingredients to the food industry worldwide for its ever-increasing diversity of new product applications.